Woman Within Web & Catalog Copy
At Woman Within I've spent my time curating web copy product descriptions for an easy customer experience. Romance copy is added to the "Description & Details" drop-down section to get the customer to imagine themselves with our products. All copy is exported through Marketer Studio software.
I led this intimates/sleepwear/sportswear catalog copy direction by developing sale headlines and catalog tone targeting value-based consumers. I also developed product copy on shoppable QR code here. More examples of another initiative, Soft-Focus, can be found below. Soft-Focus is a sub-brand of Woman Within, targeting fashion-forward yet value-based customers. Lastly, I curated copy direction for products and headlines through this catalog.
More of this catalog can be found through here: Soft Focus Catalog
